Why only linen?

Linen has been a trendsetter for centuries, but why take up the trend today?

Though linen is one of the most sustainable fabrics known to man, it represents less than 1% of all textile fibres consumed worldwide.

 LINEN IS MADE FROM FLAX PLANTS, AND IT'S A NATURAL FIBRE

The majority of clothes we wear today are either made from synthetic polyster fabrics or require a lot of chemicals during production. Linen, on the other hand, is typically made from flax plants—which grow easily in most climates without additional fertilizers or pesticides. This means that lilies are a renewable resource, one whose growth does not harm the environment.

 USING LILEN CAN LOWER YOUR CARBON FOOTPRINTS.

Flax grown on 1 hectare of land can remove 3.7 tonnes of carbon dioxide from the atmosphere each year, contributing to global CO2 reduction goals. This is the same as driving a car 22,600 times around the world! Or put another way —it saves enough CO2 to drive over 560 million miles.

 FLAX REQUIRES LESS WATER THAN COTTON TO GROW AND MANUFACTURE.

If every Indian citizen replaced a cotton shirt with one made from linen, it would be equivalent to saving all of Indian's drinking water for a year. The production of one shirt made from cotton consumes 4 times as much water as it does to produce one made from linen.

 LINEN IS BIODEGRADABLE AND RECYCLABLE

Linen is 100% biodegradable and recyclable, but you should be careful about how a fabric has been treated—especially the environmental impact of some dyes.

 LILEN FABRIC IS STRONG AND DURABLE

Because linen lasts for years and doesn't fray easily, it is a very sustainable fabric. It also gets shofter after every wash so the longer you wear your clothes without replacing them—the more sustainably you are dressing!